Design without strategy is merely decoration. I approach branding through a strategist’s lens merging identity, storytelling, visuals, and deep brand thinking. This is why my clients grow faster, clearer, and more confidently.

Branding is the way people feel when they interact with your business. This blog breaks down why design decisions impact your bottom line and how investing in branding gives you long-term returns in customer trust, loyalty, and sales.

When your brand no longer feels like you, it’s easy to think you need to burn it all down. But often, what’s needed isn’t a complete overhaul. It’s simply: clarity. This post explores why your branding might not be working and how to realign without losing your mind.

There’s a common misconception in the business world that your logo is the most important part of your brand. Don’t get me wrong; a well-designed logo IS valuable… But it’s not the thing that builds trust. That comes from your brand story.

There comes a moment in every business journey when you look at your logo, your Instagram feed, your website… and think: ‘This just doesn’t feel like me anymore.’ Brands, like people, aren’t static. They evolve. And sometimes, that evolution needs a name: a rebrand.

Fonts do more than decorate. They communicate. Discover how typography shapes trust, readability, and emotional connection, plus tips for choosing fonts that truly speak for your brand.

Yes, it’s happening… again. I’m rebranding Angell Designs. Not because I’m indecisive. Not because I’m restless. But because alignment matters. And lately, the brand I built with love hasn’t been feeling like home.

A logo is your business’s outfit. A brand is the energy wearing it. Discover the difference between a logo and a brand, and why real connection comes from the full brand experience.

In today’s market, visuals need more than polish, they need purpose. Learn how to use visual branding on Instagram to connect through story, emotion, and design consistency.

Slapping a rainbow on your logo isn’t enough. Discover what inclusive branding really means for the LGBTQ+ community from representation and allyship to building brands of belonging.

HEX, RGB, and CMYK might look like random codes, but they’re the key to consistent branding. Learn what they mean, when to use them, and how they keep your colours aligned across web, digital, and print.

Branding is more than a logo. At Angell Designs, I guide clients through a strategic process to build brands that feel authentic, aligned, and unforgettable. From brand discovery to design and consistency.

Trust me, I've made my fair share of design blunders and facepalms. But you know what they say, every mistake is a lesson in disguise! These hiccups have been instrumental in shaping my skills and pushing me to up my design game.