Fonts carry feeling. Before someone reads your words, they feel them through the typography you choose. This post explores how type signals emotion, identity, and trust, and how to pick fonts that truly fit your brand.

“Inclusive design” gets used like a buzzword, but in healthcare it’s the difference between people getting care or giving up. This article explains accessibility versus inclusion (in plain language), and shows what big health brands do to design for real humans.

If your brand feels a bit “everyone and no one,” it might be missing a clear personality. Brand archetypes can help you define how your business shows up visually, verbally, and emotionally so your audience connects faster and trusts you sooner.

Just starting your business and not sure where to begin with branding? This guide breaks down exactly what you need in your first brand kit from logo to tone of voice so you can launch with clarity and confidence.

A logo is just the tip of the iceberg. Let’s talk about the hidden layers of branding that actually build trust and connection: your voice, your story, your values, and how consistently you show up.

DIY branding can be a powerful start but it has limits. Here’s how to know when it’s time to level up with professional design and what a custom brand can do for your business long-term.

My clients aren’t transactions. They’re stories, people, and dreams. Here’s why no one I work with ever feel like “just another job,” and how care, intimacy, and humanity are embedded in every project.

Design isn’t neutral. It speaks to the nervous system. Whether your brand calms or overwhelms someone often comes down to the colours, fonts, and layout choices you make. Here’s how to design for calm.

Rushed branding rarely creates resonance. I don’t fast-track your brand for the sake of speed. I walk with you, at a pace that honours both your story and your nervous system. This is how we build something real.

Branding can feel overwhelming when you’re starting out but it doesn’t have to be. These 5 foundational brand elements will help you build something aligned, clear, and ready to grow without the fluff or confusion.

Scaling your business shouldn’t feel like spinning plates. The secret? Brand consistency. Here’s why using the same fonts, colours, tone, and visuals makes growth easier, smoother, and a whole lot less stressful

My clients don’t just hire me to design a brand. They trust me deeply with their story. That’s because I design with care; trauma-informed, disability-aware, and deeply human.

My branding process starts where most designers skip: your story. I don’t just design logos. I translate who you are into a visual identity system that reflects your truth and builds connection.

Design without strategy is merely decoration. I approach branding through a strategist’s lens merging identity, storytelling, visuals, and deep brand thinking. This is why my clients grow faster, clearer, and more confidently.

Branding is the way people feel when they interact with your business. This blog breaks down why design decisions impact your bottom line and how investing in branding gives you long-term returns in customer trust, loyalty, and sales.

When your brand no longer feels like you, it’s easy to think you need to burn it all down. But often, what’s needed isn’t a complete overhaul. It’s simply: clarity. This post explores why your branding might not be working and how to realign without losing your mind.

There’s a common misconception in the business world that your logo is the most important part of your brand. Don’t get me wrong; a well-designed logo IS valuable… But it’s not the thing that builds trust. That comes from your brand story.

There comes a moment in every business journey when you look at your logo, your Instagram feed, your website… and think: ‘This just doesn’t feel like me anymore.’ Brands, like people, aren’t static. They evolve. And sometimes, that evolution needs a name: a rebrand.

Fonts do more than decorate. They communicate. Discover how typography shapes trust, readability, and emotional connection, plus tips for choosing fonts that truly speak for your brand.

Yes, it’s happening… again. I’m rebranding Angell Designs. Not because I’m indecisive. Not because I’m restless. But because alignment matters. And lately, the brand I built with love hasn’t been feeling like home.