Design without strategy is merely decoration. I approach branding through a strategist’s lens merging identity, storytelling, visuals, and deep brand thinking. This is why my clients grow faster, clearer, and more confidently.

Branding is the way people feel when they interact with your business. This blog breaks down why design decisions impact your bottom line and how investing in branding gives you long-term returns in customer trust, loyalty, and sales.

When your brand no longer feels like you, it’s easy to think you need to burn it all down. But often, what’s needed isn’t a complete overhaul. It’s simply: clarity. This post explores why your branding might not be working and how to realign without losing your mind.

This isn’t a story about overcoming disability. It’s a story about designing around it, with it, until business became something that felt like home. This post explores how I built Angell Designs to honour my body’s truth and what that means for my clients.

There was a point not long ago where I stood on the edge of walking away from the business I built. The burnout was brutal. The doubt was louder than the dream. But something held me there. This is the story of how I almost gave up on entrepreneurship and why I didn’t.

Disabled creatives don’t just adapt. We innovate. Entrepreneurship is possible (and powerful) when you build a business around your energy, creativity, and lived experience. Here’s how.

We’re taught that creativity needs structure. Discipline. Control. But what if the opposite is true? What if chaos (burnout, mania, uncertainty, imperfection) is where our truest ideas live? This is an exploration of creative chaos, and how I’ve designed through the mess.

People don’t remember the loudest business. Instead, they remember the one that made them feel something. Here’s how to use storytelling in your marketing to build trust, connection, and loyalty.

Design shapes how we see the world and how the world sees us. In health and wellness spaces, visual branding has the power to challenge stigma, centre lived experience, and create safer systems. This is what it means to use design as activism and why it matters now more than ever.

Spring is the perfect time for a brand refresh. Use this seasonal checklist to dust off your story, brighten your visuals, and give your branding new life.

If you’ve ever felt like your business is the boss of you, you’re not alone. Here’s how I’ve navigated burnout, rebuilt my systems, and created boundaries that support sustainable, human-centred business even when things get messy.

Taylor Swift doesn’t just drop albums, she crafts entire brand experiences. Her latest pivot from The Tortured Poets Department to The Life of a Showgirl wasn’t just a costume change. It was strategic, emotionally layered brand evolution. Here’s what small businesses and creatives can learn from the way she builds eras.

There’s a common misconception in the business world that your logo is the most important part of your brand. Don’t get me wrong; a well-designed logo IS valuable… But it’s not the thing that builds trust. That comes from your brand story.

Design isn’t just about making things look good. It’s about making people feel safe, seen, and included. “Designing for humans” means creating with access, emotion, and lived experience at the centre. In this post, I explore what inclusive design really means, why it matters, and how I apply it to help people who don’t fit the mould feel like they belong.

There comes a moment in every business journey when you look at your logo, your Instagram feed, your website… and think: ‘This just doesn’t feel like me anymore.’ Brands, like people, aren’t static. They evolve. And sometimes, that evolution needs a name: a rebrand.

Let’s bust a myth right now: You don’t need a $10,000 brand package to build a business that connects, converts, and feels like you. Yes, great branding is worth investing in. But when you’re starting out… you can still build a strong, intentional brand on a budget.

Burnout doesn’t always look like collapsing on the couch. Sometimes, it looks like a hundred open Canva tabs and a creeping dread about your next post. If branding feels more like a burden than a creative outlet, you might be facing branding burnout. Here’s how to recognise the signs and reset.

Fonts do more than decorate. They communicate. Discover how typography shapes trust, readability, and emotional connection, plus tips for choosing fonts that truly speak for your brand.

Branding isn’t just about logos and pretty visuals. Learn the 4 common mistakes small businesses make. From inconsistency to emotionless design, learn how to build a brand that truly connects.

Yes, it’s happening… again. I’m rebranding Angell Designs. Not because I’m indecisive. Not because I’m restless. But because alignment matters. And lately, the brand I built with love hasn’t been feeling like home.