Branding can feel overwhelming when you’re starting out but it doesn’t have to be. These 5 foundational brand elements will help you build something aligned, clear, and ready to grow without the fluff or confusion.

The truth about entrepreneurship with chronic illness isn’t glamourous. This is a raw, honest look at how I pace my energy, honour my health, and build a business model around compassion, not capitalism and why that makes me a better designer.

Scaling your business shouldn’t feel like spinning plates. The secret? Brand consistency. Here’s why using the same fonts, colours, tone, and visuals makes growth easier, smoother, and a whole lot less stressful

My clients don’t just hire me to design a brand. They trust me deeply with their story. That’s because I design with care; trauma-informed, disability-aware, and deeply human.

My branding process starts where most designers skip: your story. I don’t just design logos. I translate who you are into a visual identity system that reflects your truth and builds connection.

Design without strategy is merely decoration. I approach branding through a strategist’s lens merging identity, storytelling, visuals, and deep brand thinking. This is why my clients grow faster, clearer, and more confidently.

Branding is the way people feel when they interact with your business. This blog breaks down why design decisions impact your bottom line and how investing in branding gives you long-term returns in customer trust, loyalty, and sales.

When your brand no longer feels like you, it’s easy to think you need to burn it all down. But often, what’s needed isn’t a complete overhaul. It’s simply: clarity. This post explores why your branding might not be working and how to realign without losing your mind.

This isn’t a story about overcoming disability. It’s a story about designing around it, with it, until business became something that felt like home. This post explores how I built Angell Designs to honour my body’s truth and what that means for my clients.

There was a point not long ago where I stood on the edge of walking away from the business I built. The burnout was brutal. The doubt was louder than the dream. But something held me there. This is the story of how I almost gave up on entrepreneurship and why I didn’t.

Disabled creatives don’t just adapt. We innovate. Entrepreneurship is possible (and powerful) when you build a business around your energy, creativity, and lived experience. Here’s how.

We’re taught that creativity needs structure. Discipline. Control. But what if the opposite is true? What if chaos (burnout, mania, uncertainty, imperfection) is where our truest ideas live? This is an exploration of creative chaos, and how I’ve designed through the mess.

People don’t remember the loudest business. Instead, they remember the one that made them feel something. Here’s how to use storytelling in your marketing to build trust, connection, and loyalty.

Design shapes how we see the world and how the world sees us. In health and wellness spaces, visual branding has the power to challenge stigma, centre lived experience, and create safer systems. This is what it means to use design as activism and why it matters now more than ever.

Spring is the perfect time for a brand refresh. Use this seasonal checklist to dust off your story, brighten your visuals, and give your branding new life.

If you’ve ever felt like your business is the boss of you, you’re not alone. Here’s how I’ve navigated burnout, rebuilt my systems, and created boundaries that support sustainable, human-centred business even when things get messy.

Taylor Swift doesn’t just drop albums, she crafts entire brand experiences. Her latest pivot from The Tortured Poets Department to The Life of a Showgirl wasn’t just a costume change. It was strategic, emotionally layered brand evolution. Here’s what small businesses and creatives can learn from the way she builds eras.

There’s a common misconception in the business world that your logo is the most important part of your brand. Don’t get me wrong; a well-designed logo IS valuable… But it’s not the thing that builds trust. That comes from your brand story.

Design isn’t just about making things look good. It’s about making people feel safe, seen, and included. “Designing for humans” means creating with access, emotion, and lived experience at the centre. In this post, I explore what inclusive design really means, why it matters, and how I apply it to help people who don’t fit the mould feel like they belong.

There comes a moment in every business journey when you look at your logo, your Instagram feed, your website… and think: ‘This just doesn’t feel like me anymore.’ Brands, like people, aren’t static. They evolve. And sometimes, that evolution needs a name: a rebrand.