Why Your Branding Isn’t Working
(And how to fix it without burning it down to the ground!)
There’s a moment every business owner faces at some point: when your brand, your visuals, your voice… just stop feeling like you.
Maybe you’ve outgrown them.
Maybe they never quite fit in the first place.
Maybe it worked when you started… but now it’s all noise and no resonance.
Whatever it is, the result is the same: your branding feels off.
You start second-guessing everything. Your website. Your Instagram feed. Your logo. Your entire existence, maybe.
You wonder if it’s time to throw it all in the bin and start from scratch.
But here’s what I want to offer to you instead, a form of mental peace offering if you will:
You don’t need to burn it all down.
You just need to realign.
And that starts with getting clear.
Not just on what you do, but who you are and who you’re speaking to.
The Real Reason Your Branding Isn’t Landing
When branding isn’t working, it’s almost always because of one of these things:
You’ve changed, but your brand hasn’t kept up
You’re trying to be everything to everyone
You’ve focused too much on visuals and skipped your story
You built your brand without support and now it feels unstable
You’ve DIY’d so many bits and pieces that it doesn’t feel cohesive anymore
Sound familiar?
I’ve been there. As someone living with bipolar disorder, I know what it’s like to swing between visionary mania and the crushing weight of depressive doubt. One day, I was designing my entire visual identity in a weekend. The next, I couldn’t even open my laptop (heck! I couldn’t even leave bed). I was rebranding out of frustration rather than strategy.
Eventually, I realised: this wasn’t a design problem.
This was a clarity problem.
And once I found that clarity… Once I reconnected with my values, my audience, and my own lived story, everything shifted. My visuals had something to say again. My message got sharper. My clients felt seen.
And that’s what I help you do.
How I Help Clients (Without Always Rebranding from Scratch)
Branding is not about making everything look prettier.
It’s about making everything make sense again.
Here’s how I guide my clients through a story-led, clarity-led process that rebuilds their brand from the inside out. No fires, no panic required.
1. Brand Clarity Sessions
We start by stripping it right back. I help you reconnect with:
Your core values
Your mission (what you actually want to be known for)
Your audience (and how they experience your brand)
The story that ties it all together
We map your brand’s emotional landscape (how you want people to feel) and build everything from there.
2. Visual Alignment
Once we know who you are and what you stand for, we look at your current visuals and tone:
Are your colours telling the right story?
Is you typography accessible and emotionally resonant?
Does your logo still feel like you?
Is your social presence aligned or all over the place?
And then (instead of starting from scratch) we adjust. Tweak. Refine. Align.
3. Accessible, Story-Driven Design
Especially for disabled, neurodivergent, and mentally ill business owners, branding needs to work with your nervous system, not against it.
So, I design brand that are emotionally intuitive and sustainable. We don’t just make things look good. We make them feel safe. Feel clear. Feel like you.
What Makes My Approach Different?
Take one of my recent clients, who came to me overwhelmed, burnt out, and unsure of how to explain what they even did anymore. Their business had evolved and shifted so much but their brand was DIY and stuck in the past.
Through our process together:
We unearthed the story behind their work
Defined a tone of voice that honoured both their queerness and neurodivergence
Crafted a visual identity that reduced their decision fatigue
Their new brand? It’s not just pretty. It holds them. It gives them language. It connects with their dream clients.
And most importantly? It doesn’t drain them to use.
I’m not just another designer. I’m a storyteller. A strategist. A disabled, queer business owner who’s navigated branding burnout from both sides of the screen.
Because I’ve lived it, I know how overwhelming branding can feel especially when you’re neurodivergent, chronically ill, or managing mental health challenges. That’s why my work isn’t just about delivering assets. It’s about:
Reducing anxiety with clear processes and gentle timelines
Doing the heavy lifting so you’re not stuck in Canva at midnight
Translating your truth into visuals, words, and systems that feel good
Building brands that growth with you
If your brand feels wrong, messy, or misaligned, that doesn’t mean you’ve failed. It means you’ve evolved.
You’ve grown.
You’ve shifted.
You’re ready for your brand to catch up.
And I’d love to help you get there.
Book The Brand Audit with me; we’ll figure out what’s working, what’s not, and where the gaps are
Explore my Branding & Identity Packages for a full refresh that honours your story
Or check out The Strategy Studio, a gentle, collaborative entry point to get unstuck without diving into a full rebrand
You don’t have to burn everything down. You just need someone to hold the map while you find your way back to the heart of it all.
Let’s build something true, together.
Book a Discovery Call with Me
