My Signature Branding Approach
Most branding processes start with logos.
I start with listening.
Because your brand isn’t just another logo or a colour palette. It’s your story told in a thousand subtle ways. It’s the emotional world you invite people into. The way your voice feels. The space your visuals create. The gut-deep sense of “I belong here” that great branding evokes.
That’s why my signature approach is built around this fundamental truth:
Story First. Always.
Here’s what that actually means and how it’s helped my clients create brands that feel true, human, and unforgettable.
Listening Comes First
Before I ever touch a design tool, I ask questions.
I want to know:
What led you here?
What lights you up about your work?
What lived experiences shaped the way you show up?
What does safety, trust, or confidence look like for you in your business?
I hold space not just for the polished pitch, but for the mess and meaning underneath.
As a designer with lived experience of disability, neurodivergence, and a life that’s never followed the “normal” path, I know how important it is to feel seen in a world that often misses the nuance.
That’s why I listen with intention. Because that’s where the real brand lives… in the bits you think don’t matter, the offhanded comments, the quiet truths.
Translating Identity into Design
Once I understand the person (their tone, rhythm, worldview, and dreams), I begin to shape how that might look.
This is the magic part. And the strategic part.
Designing a brand identity isn’t about personal taste. It’s about interpreting energy, emotion, and essence into:
A colour palette that matches your vibe
Fonts that reflect your personality (playful, grounded, bold, etc.)
Visual metaphors that reinforce your message
Layouts that guide people through your brand story with easae
For example, one client came to me describing their work as a “soft landing space for anxious mind.” We ended up crafting a gentle, grounding visual identity using muted tones, soft-edged typography, and spacious layouts that immediately gave the viewer a sense of calm.
That’s not random. That’s story translated into strategy.
Building Systems, Not Just Aesthetics
Too many people stop at the surface. A logo, a couple of pretty colours, and maybe a social media template.
But I build branding systems. That means:
A clear, consistent brand voice
Templates that are easy to use (even on low-energy days)
A style guide that reflects you, not just trends
A messaging framework that evolves as you do
Tools for building emotional connection across every touchpoint
Your brand should not only look good. It should work for you. It should reduce overwhelm. Save time. Build trust. Make decision-making easier. Support your energy.
When we ground everything in your story, that coherence comes naturally.
Emotional Resonance of Story-Driven Branding
Let’s be real.
People don’t fall in love with brands because of technical precision. They connect because something feels right.
That “right” feeling? It comes from alignment.
From a visual world that reflects who you really are.
From messaging that sounds like your voice on a good day.
From a logo that tells a little piece of your truth every time someone sees it.
When your brand tells a clear story (and a true story at that), people listen. They feel it. They trust it.
That’s why this approach works.
Not because it’s trendy. But because it’s human.
What About in Practice?
Here’s a peek into what working with me looks like, story-first:
Brand Discovery
We go deep. Through forms, calls, and storytelling prompts, I get to know not just your business, but you as the person behind it.
Concept Development
Every colour, typeface, shape, and symbol is chosen with your story in mind. I don’t do cookie-cutter branding. I do deeply personal.
Strategy Integration
We map your messaging, client journey, and content so your brand doesn’t just look good. It feels good and works strategically.
Brand System Delivery
You don’t just get files… you get an entire toolkit. A system. A visual and emotional language that grows with you.
Support & Coaching
I’m not just your designer. I’m your guide. I offer support and strategy so you never feel lost post-launch.
Branding isn’t about becoming someone else.
It’s about uncovering who you are and turning that into a visual language people can feel.
That’s why my approach is story-first. It’s not fluff. It’s the foundation. It’s what helps my clients go from scattered to grounded, from unsure to unforgettable.
So if you’ve ever felt like your brand doesn’t quite sound or look like you… maybe it’s time to return to your story.
And if you want a creative partner who will hold your story with care, reflect it back through design, and build a brand that feels like home?
Let’s talk.
Book a discovery call because your story deserves to be seen and shared beautifully.
