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Pop Culture & Design Sam Angell Pop Culture & Design Sam Angell

How Taylor Swift Does Branding

Taylor Swift doesn’t just drop albums, she crafts entire brand experiences. Her latest pivot from The Tortured Poets Department to The Life of a Showgirl wasn’t just a costume change. It was strategic, emotionally layered brand evolution. Here’s what small businesses and creatives can learn from the way she builds eras.

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