Sweet As Co.
Sweet A Co. started with a connection point I (personally) love: a practical, confidence-boosting session. We first met through a consultation and training session on using Canva for social media, and from there the work grew into a full website build to showcase Leesa’s baking business with more style, polish, and personality. The goal was to turn her website into a place that felt as fun and irresistible as her brand. I also supported Sweet As Co. with promotional graphics and Meta Ads for a Black Friday sale to help convert attention into action.
Year: 2023; 2024
Client Background
Based in Brisbane North, Sweet as Co. was founded by Leesa, a busy mum of two boys and a passionate baker. Specialising in cupcakes and buttercream, the brand makes baking feel fun, stylish, and effortless. She pairs bold, sassy bakeware with expert photography tools so customers can create (and capture) Insta-worthy results. Sweet As Co. blends creativity and convenience, bringing a little extra sparkle to everyday kitchen moments.
Website Design
For the website, I built within Squarespace to leverage its reliability and clean structural constraints, then elevated the look and feel through custom layout decisions, refined (on-brand) typography, and consistent visual hierarchy. The aim was a site that felt sassy and feminine without becoming cluttered and an overall experience that made browsing feel like stepping into Leesa’s world.
The outcome was a polished online home that better reflected (at the time) Sweet As Co.’s personality and supported a smoother customer journey from discovery to purchase.
*Note: The Sweet As Co. website has since been updated beyond my involvement, so the live site may not reflect the original build.
Meta Ads
To support Sweet As Co.’s Black Friday promotion, I created campaign graphics and ran Meta Ads designed to stop the scroll and drive clicks with a clear offer-led message. The focus was on creating ads that matched the brand’s bold, playful tone while staying conversion-minded.
This work helped Sweet As Co. show up more consistently during a high-competition sales period, with creative that felt cohesive across placements and a strategy aimed at turning seasonal attention into measurable sales momentum.
