Gabi Leigh - Business Queen
I’ve had the pleasure of working with Gabi, a passionate business coach dedicated to empowering her clients to step bolding into their authentic selves and elevate their businesses. Through our collaboration, we focused on expanding her brand identity with a distinctive ‘queen’ theme, including titles like “Sales Queen” and “Content Queen” to reinforce her reputation as a leading force in confidence-driven business coaching.
Year: 2025
Client Background
“I am Gabi Leigh! The Business Queen who’s beyond passionate about helping online coaches and service providers sign clients left and right, and build thriving businesses! After building several successful businesses and dealing with all the struggles, I decided it was time to share my expertise with the world!”
- Gabi Leigh
Brand Guidelines
For Gabi’s brand enhancement, we aimed to transform her presence into the unmistakable identity of the Business Queen. Starting with a foundation of bold typography, expressive font styles, and a powerful colour palette, we created a cohesive and empowering look that speaks to her mission of helping clients find courage and authenticity. This quick style branding guide provided Gabi with a clear, inspiring visual language that resonated with her audience.
Redesigning Gabi’s brand involved creating a vibrant, cohesive aesthetic that perfectly encapsulates her bold and supportive approach to business coaching. With a focus on colour and typography, we developed a brand that is both visually striking and full of personality. We chose a palette that balances elegance with energy, pairing rich, regal tones with pastel accents to convey both authority and warmth. The typography was carefully selected to add an air of sophistication while remaining approachable, embodying Gabi’s role as a coach who empowers her clients to embrace their unique strengths. This new design brings a creative touch to her brand, establishing a visually compelling foundation that reflects her commitment to helping others grow with confidence.
Program Covers
As Gabi developed new programs, she invited me to continue shaping her brand, bringing in a layered “queen” focused narrative that aligned with titles like Sales Queen. Each element was thoughtfully crafted to reflect her dynamic, supportive approach to business coaching, ensuring that her brand not only inspires confidence but also stands out as a recognisable symbol of empowerment and growth.
