A Branding Spring Clean…
What to refresh this season
Spring is in the air. The windows are open, the birds are singing (magpies are swooping), and the dust bunnies in the corner are nervously packing their bags. While you’re clearing out wardrobes and giving your houseplants a pep talk, it’s also the perfect time to give your brand a little seasonal refresh.
Think of it as a “branding spring clean.” You don’t need to throw everything out and start over. Instead, you’re sprucing things up, polishing the bits that have gone dull, and making sure your business still feels fresh and aligned.
Here’s your ultimate branding spring cleaning checklist.
Dust off Your Brand Story
Why: Over time, businesses evolve. What you wrote two years ago might not reflect your current goals, values, or lived experience. A stale story makes it harder for customers to connect.
✨Tip: Revisit your About page or brand mission statement. Does it still sound like you? Add a fresh anecdote, a recent win, or an update that reflects where you are now.
Freshen Up Your Visual Identity
Why: Colours fade (literally in print, and figuratively online). Fonts go out of fashion. Imagery that once popped can feel tired.
✨Tip: Swap out one or two design elements instead of a full rebrand. Try a lighter colour palette or update your photography with brighter, more seasonal shots.
Weed Out Old Content
Why: Outdated blog posts, broken links, or old product listings are like weeds in your garden and they drag everything down.
✨Tip: Do a quick audit of your website. Update dates, refresh stats, and prune anything that no longer serves your audience.
Give Your Socials a Bloom Boost
Why: Social feeds can start to feel repetitive. If you’ve been posting the same type of content on autopilot, your audience might tune out.
✨Tip: Try one new format this spring season. Maybe that’s reels, carousels, or a fun seasonal campaign (yes, you can even post about your favourite spring flowers if it ties to your brand).
Air Out Your Email Marketing
Why: Email lists get stale. People change addresses, stop opening, or forget who you are.
✨Tip: Send a cheerful re-introduction email. Think “Happy Spring, here’s what’s new!” Offer a freebie, discount, or piece of advice to re-engage your list.
Plant New Seeds for Community
Why: Branding isn’t just about visuals, it’s about relationships.
✨ Tip: Create a spring-themed challenge, host a Q&A, or collaborate with another small business. Community-building is like gardening: the more you water it, the more it grows.
Sweep Your Systems
Why: A messy backend (hello, file names like “FINAL_FINAL.vs2.jpg”)
✨Tip: Spend an hour (or two) tidying up your brand assets. Organise your logos, templates, and social graphics into clearly labelled folders so you can find them in seconds.
Celebrate Fresh Growth
Why: Sometimes we get so caught up in what needs fixing that we forget to notice what’s already thriving.
✨Tip: Write down three wins your brand has had in the past season. Share them publically (hello, social proof!) or keep them for yourself as motivation.
A branding spring clean isn’t about reinventing your business — it’s about breathing fresh air into it. Small tweaks add up to big impact, keeping your brand aligned, consistent, and ready for whatever the next season brings.
So grab your metaphorical feather duster and let your brand shine like freshly polished windows.
👉 Ready for a deeper clean? Book a discovery call and let’s refresh your brand together.
